Email and SMS Marketing

Email Marketing Reports

Campaign statistics give you access to comprehensive information about your campaigns such as:

• The date the campaign was sent
• The date the first email was opened by your subscribers
• The most recent date the email was opened by a subscriber for the first time
  (this can then give you an indication of how long it takes your subscribers to view your campaign after it is sent)
• Groups sent to
• The number of recipients of the campaign
• The number of recipients that opened the email when they got it
• The number of recipients that 'hard bounced'
  (A 'hard bounce' is an email account that is usually non-existent and can’t be delivered to.)
• Open rate (percentage of subscribers that actually opened the email when they received it)

The screen also features a timeline of activity showing how many people opened the email each day after the campaign was sent. This will show you the peak times that people are reading your campaigns and can help identify trends as to which day of the week your audience is more likely to read your campaigns.

A seperate report also gives you access to when (and how many) people subscribe and unsubscribe to your newsletters.

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